CASE STUDY: UW Creative / Illustration
BACKGROUND:
UW Creative is a self-sustaining unit at the University of Washington and as such runs much like a small business. Previous illustration was done by a part-time illustrator/graphic designer. When he left the position, as the manager I was left with a gap in capabilities to offer potential clients.
SOLUTION:
Hired a specialized medical and scientific illustrator to take advantage of gap in available resources on campus.
Leveraged partnerships with medical,
research and marketing departments within UW Medicine to increase illustration business, therefore creating a positive effect on the bottom line.While watching a medical program on UWTV, observed the medical illustrations used were sub standard and not very dynamic.
PARTNERSHIPS:
UWTV
Successfully, leveraged contacts at UW Medicine Marketing to set up a presentation of our capabilities in medical and scientific illustration.
Negotiated one project contract consisting of a heart motion graphic for a UWTV program which then grew to UW Creative producing 75% of the motion graphics for all medical videos on UWTV.
NOAA
Cultivated a relationship with NOAA resulting in high level scientific illustrations explaining the Gulf oil spill for NOAA legal cases.
Capability Marketing
Developed a stock illustration library with customizable components available to the UW Community that was more cost effective and accessible than standard outside resources.
*illustrations by Kate Sweeney