CASE STUDY: University of Washington Brand Update

In 2014, we launched a refresh of the University of Washington brand. Leading the design team, I worked with our marketing team, campus partners, and our external agency to develop and roll out a new tagline, new photography, new graphic elements, and new messaging based around newly developed core pillars and tenets.

As brand leaders across campus, my team infused everything we did with the University of Washington brand. By presenting our brand elements consistently from design, typography, and photography we positively influenced the way people think and feel about the University of Washington. Doing that means we amplified our potential impact, whether by raising more money to support student scholarships and programs, recruiting more high-achieving students and top faculty or securing new research dollars.